iTunes instant gratification allows you to select one or more tracks from a pre-order release to be available to download instantly, before the general release date.

During the pre-order period, fans will be able to download the specified track(s) instantly individually or get them automatically if they pre-order the whole release.

The instant gratifications tracks are not free, they’re just purchasable before the official release date.

A general rule is that a maximum of 50% of the tracks on a release can be designated as Instant Gratification.

Instant gratification tracks are an effective way to encourage your fans to purchase the full album.

If you want to set up an instant gratification for your release, please contact us